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Importance of knowing the customer for relationship marketing

Relationship marketing, sales strategy, customer loyalty

What is relationship marketing and why is it important for sales strategy? A primary element in business is people, especially in aspects related to marketing and sales. These elements are related because they focus on people, capturing their attention, attracting them and selling them an idea […]

Offer customization in the insurance sector

In the digital age, consumers seek personalized experiences in all aspects of their lives, and the insurance industry is no exception. Discover how personalizing offers in the insurance sector not only improves customer satisfaction, but also customer acquisition and retention. At aira system, we have […]

Integration of aira system in Lamb Software

aira system and lamb software integration

Lamb Software and aira system ratify this agreement that has a single objective; bringing aira system technology to the more than 400 brokers who work under Lamb's ERP with a 100% integration within Lamb's own system. All brokers working within Lamb's ERP will be able to assess the […]

aira system API: discover it!

aira system API

That's right, we come to tell you one of the most exciting news that we have shared; The aira system API arrives to be able to bring more than 400 data to any ERP, CRM or Core in the sector for risk assessment and customer knowledge. We have generated what we like to call the 'aira 0' and the […]

The usual cadastre, like never before.

air cadastre

Impossible to get lost, with the new technology of air to enter cadastral files through maps, it is tremendously easy for you or your client to connect the cadastral risk file in a few seconds. We apply an existing technology, Google Maps, so that we geolocate the risk that we want to evaluate with the aira system and, in a few seconds, […]

Most common risks in your home insurance

common home insurance risks

Our home is not just a refuge where we feel protected, safe and collected. A home will also be the ultimate illusion and the most precious asset for many of us. Protecting it through a good insurance policy and keeping it away from possible damage must be a priority for everyone, a challenge that […]

Insurance Week 2023

Insurance Week 2023

Insurance Week is one of those unavoidable events for any professional in the insurance world. Innovation, good customer management and constant updating of processes are some of the fundamental pillars on which the sector is based, one of the most stable within our economic framework. The need to share new […]